Style: Felt Hats
Target market: Women
Weight (g): ca. 105g
Bettie Lou Millinery is the brand of young Austrian milliner Nadia Grubelnik and was established in Spring of 2018.
The label stands for handmade uniques & neat workmanship.
If it isn't fun, it isn't millinery
Hi I am Nadia and this is my label "Bettie Lou"!
Ever since I was a little child, I was fascinated by fashion - especially clothes from the past. Dressing up was one of my favourite things to do and as far as I can remember, I have always been experimenting with different styles.
As I got older, I found myself as a fan of the gothic style which I stuck to for quite a while.
It was also the first time I got into millinery when I made a small top hat for one of my outfits. My technique back then was of course rather dilettante but I found joy in fashioning small pieces.
After graduation however I worked several years at an office until one day I came to notice that there was a millinery academy in Graz which I eventually joined. My training took two years until I graduated “with excellent success”
In spring of 2018 I went to the UK to deepen my skills. I spent a couple of days in London at Bridget Bailey’s studio and a whole month at the studio of Jenny Roberts where I learnt British hat techniques and all about detail.
Since I have been a fan of vintage clothes for several years by now, it is no wonder that many of my pieces reflect this passion.
This is why I chose "Bettie Lou" (an old- fashioned name but with a certain cuteness to it) for my label.
The "Bettie" ending with "ie" and not with the rather common "y" is a homage to one of my idols; Bettie Page.
The brand was established in spring of 2018 and stands for
- handmade uniques
- neat workmanship
- usage of high quality material
- extraordinary designs
An important part of the business philosophy is "make new from old"
There is currently no physical store available.