Join the circle, sell with us.

Would you like a new opportunity to sell or hire your products and services to a highly targeted audience who are always looking for the perfect products and services for races, weddings, parties, and other glamorous social events? We understand how difficult it is to get your work seen. It is hard to find a good stockist and it’s never easy to maintain, update, and drive traffic to your own website.

The Hat Circle is not just another hat selling site. Choose the right membership, join the exclusive Circle today!

Are you a Special, Master, Crafter, or Hatter?

Why join The Hat Circle?

We are professional and we take the pride to make sure your brand image is as good as our site, we have attracted a large number of hat lovers since 2015 through London Hat Week Exhibitions, fashion show, online and offline pop-up hat shops. We can introduce you to the customers (we currently have over 110k followers across our accounts, and thousands more on our mailing list), and offer you the service your brand deserves. Our site is an advanced Shopify store, which means our customers will have the best shopping experience, and you don’t have to pay the monthly Shopify fees ($29 or $79 a month), because it is included in your membership fees! You can own a store on THC, with the benefit of the many more additional features we have designed to ensure your products can be discovered, and the shopping experience is wonderful for the customers. We would like to build a Circle to enable you to have a sustainable business, which will only cost you a small monthly fees (this is easily covered by selling just one or two hats/products!). You can experience a new way of working which you can focus on what you love the most, creating beautiful products, and enjoying the sales without worrying about the marketing. You can leave it to us to take care of promotion and getting things right. Traditional stock lists have high initial costs, unsold stock returned to you every season, 50+% commissions, and very slow payouts. The Hat Circle is totally different - you can join and sell for free for 14 days, with a very reasonable monthly fee after that, commission is 15-30% depending on the plan you choose, and we payout within days

Did you know, that as a member of The Hat Circle, your hats are visible to potential buyers on six different channels?


2. The Hat Circle Facebook Shop

3. The Hat Circle Instagram Shop

4. Google Shopping

5. Pinterest 

6. Etsy (if you opt for "Etsy Add-On" for a small fee)

Would you like to set up a shop and having a new stock list where there’s already existing customers who buy hats? Made up your mind? Then check out the full packages below and become part of the Circle today (subject for approval)! 

Join The Hat Circle Now!

Still not sure? Just remember we always one email away if you need any help or suggestions. You can contact us on

Special Circle

We truly have something for everyone and no, we did not forget to include a plan for large scale brands and retailers who move volumes of products and services, and require a shop which allows them to list UNLIMITED number of products. Our Special plan is a true blockbuster, packed with more than 2x benefits than the ‘Crafter Circle’, an amazingly low sales commission, and first priority on many other perks across our services. There are endless benefits from The Hat Circle ‘Special’ package. We have the right audience and a platform specially designed for the fashion lovers you are looking for. 

This package will open the door to welcome in your target audience. The benefits continue with having your own brand profile on the THC website where you can sell your products and services be they physical or virtual. The list goes on. If this sounds like what you need then join us and begin selling right away! 

Join now!

Master Circle

Are you a full-time milliner who has the skills and time to create hats like a master hatter but not enough time to promote your brand, drive traffic to your website, or target the right kind of customer? Are you looking for a new stockist where you can engage, sell, and grow internationally, and you always participate in the London Hat Week exhibitions? If you are looking to sell up to 50 hats, have direct communication with your customers, and sell your products on a platform that will do all the promotional work for your brand, then you belong to the “Master” membership.

This membership has everything you’re looking for, a designer profile with direct links to your brand and social media handles, and a special feature where customers can directly message you to enquire about your products. In addition to all this, we will also list your hats on our Instagram, Facebook shops, Pinterest and Google Shopping to maximise the sales. Your products will be featured in our newsletters and the "THC Style Edits". You will get discounts for exhibitor fee in the London Hat Week exhibition, and your application will be "fast tracked" each year (once you are approved to be a Master member). You will also get 1st priority bookings and discounts for London Accessory Week, and our London Pop Up shops and events run by X Terrace, plus 1 free space for London Accessory Week market space and London Summer Pop-Up shops and many more exclusive benefits, including a very special designer interview which will be featured in our “Inspiration” page for hundreds of hat lovers to get to hear your story and get to know your brand. "Master" is all a milliner can dream of. 

Join now!

Crafter Circle

If you’ve been in the millinery industry for a short time or you are a part-time milliner and you love making hats but don’t love marketing side of business that much, this is the membership for you. Do you ever feel you struggle to find the right customers or the right place to sell? We have the right audience and a platform specially designed for hats and hat lovers, so let us strive on your behalf and do all the hard work while you continue to craft those beautiful hats for your customers. We will do all the promotional work for you, because we understand how difficult it is to juggle your time between crafting, promoting, and selling hats while taking care of your customer’s needs. With this membership, you will have your own designer profile with links to your social media handles and you can sell up to 15 of your own hats. Your hats will also be listed on our Instagram, Facebook shops, Pinterest and Google Shopping for maximum sales. You will get 2nd priority bookings and discounts for X Terrace events such as the catwalk show, pop-up shop, and many more benefits! 

Join now!

Hatter Circle

Did someone say testing, testing?! Yes, this package is free and requires no subscription. Whether you are a starter or a seasoned professional, our ‘Hatter’ membership lets you explore and test out our platform before picking an ideal membership plan. If you are seeking new ways to grow your business and make your products available to a wider customer base then say no more because you’re exactly who this plan is designed for. 

Jump aboard, share your story, list some products, and get first-hand experience of what it is like to be a member of The Hat Circle!

Join now!

Additional information

By joining The Hat Circle you agree to our terms & conditions for seller members.

Sell on The Hat Circle: No sale, no commission. If products are sold, commission to THC is 15-30% (depending on your choice of membership) of the sale price minus transaction fees. 

Sell on THC Instagram, Facebook, Pinteres, Google Shopping: All products listed on THC website will be available in Instagram, Pinterest, and Facebook shops. However, Facebook restricts certain types of products using animal skin or feathers. We submit all items but in rare cases, they won't be approved by Facebook.

THC reserve the right to make changes to the policies at any time and all changes will be posted here. We will notify you of the changes by posting a notice on our Sell page or by email. You are responsible for reviewing the changes which we make. Your continued use of our Sell page constitutes your acceptance of the updated policy. Our Services might from time to time, contain links to external sites or resources which are operated by third parties. We have no control over the content and privacy practices of such sites or resources. You are advised to review the policies of these sites or resources. 

HaTalk e-Magazine Subscription: Upon joining THC, you will receive a code to enjoy 20% discount on a subscription to HaTalk e-Magazine. You will get access to all step-by-step millinery projects, hints and tips tutorials, and monthly issues of HATalk e-magazine, a digital publication for hat makers and enthusiasts loaded with great content. Also access the entire back issue library of over 160 issues of HATalk e-magazine. *THC are not responsible for the changes of service & policy of HaTalk.

Designer Interview Feature: Available for Special and Master members, once per year. We will produce 300-600 words of text about you and your brand. The article will include a minimum of 3 hyperlinks to drive traffic to your products for sale on THC. Keywords and contributor information at the end of the article. Remains published for one year. Your video may be embedded in body of article. Must contain reference to sponsored article (or similar wording). We will SEO the article to your keywords and publish on THC Home page (when first posted) as well as include in relevant category.

Feature in Our Newsletter: This will include an image and text excerpt in the style of our editorial articles.

London Hat Week Exhibition Entry: Members are entitled to special discounts on exhibitor fees and fast track application. The usual application process and deadlines apply, subject to curator's approval. Application for the London Hat Week Exhibition.

London Hat Week Exhibition Shop Space: Subject to availability.Minimum booking of 5 spaces.  Commissions apply, please refer to milliner information page for more details.

London Accessory Week Exhibition Entry: The usual application process and deadlines apply, subject to curator's approval. Subject to availability. Refer to London Accessory Week (LAW) "Participate" information page for more details.

London Accessory Week Market Space: Subject to availability.  Minimum booking of 10 spaces. Commissions apply, refer to LAW "Participate" information page for more details. 2nd priority booking is not a guarantee of admission and is subject to availability.

Fashion Show: The usual application process applies, subject to curator's approval. 2nd priority booking are not a guarantee of admission, subject to availability.

London Summer Pop-Up Shop Space:  Minimum booking of 10 spaces. Commissions apply, please refer to summer pop-up shop event information page. 2nd priority booking is not a guarantee of admission, subject to availability. 

Fashion Events Listing: Submitted events have the opportunity to be featured on THC. Selected (not all) events will be featured on THC social media accounts, subject to availability and approval. Subject to admin approval on suitability (wedding, craft fair, shopping, exhibition, talk, and other events).

Discount for Other X Terrace Events: Other selected events offered by THC and X Terrace. For example, exhibitions, shows, fairs, and other events.