Join the circle, sell with us.

Would you like a new opportunity to sell or hire your products and services to a highly targeted audience who are always looking for the perfect products and services for races, weddings, parties, and other glamorous social events? We understand how difficult it is to get your work seen. It is hard to find a good stockist and it’s never easy to maintain, update, and drive traffic to your own website.

The Hat Circle is not just another hat selling site. Choose the right membership, join the exclusive Circle today!

Are you a Master, Crafter, or Partner?

Why join The Hat Circle?

We are professional and we take the pride to make sure your brand image is as good as our site, we have attracted a large number of hat lovers since 2015 through London Hat Week Exhibitions, fashion show, online and offline pop-up hat shops. We can introduce you to the customers (we currently have over 90k followers across our accounts, and thousands more on our mailing list), and offer you the service your brand deserves. Our site is an advanced Shopify store, which means our customers will have the best shopping experience, and you don’t have to pay the monthly Shopify fees ($29 or $79 a month), because it is included in your membership fees! You can own a store on THC, with the benefit of the many more additional features we have designed to ensure your products can be discovered, and the shopping experience is wonderful for the customers. We would like to build a Circle to enable you to have a sustainable business, which will only cost you a small monthly fees (this is easily covered by selling just one or two hats/products!). You can experience a new way of working which you can focus on what you love the most, creating beautiful products, and enjoying the sales without worrying about the marketing. You can leave it to us to take care of promotion and getting things right. Traditional stock lists have high initial costs, unsold stock returned to you every season, 50+% commissions, and very slow payouts. The Hat Circle is totally different - you can join and sell for free for 30 days, with a very reasonable monthly fee after that, commission is 25-35% depending on the plan you choose, and we payout within days

Did you know, that as a member of The Hat Circle, your hats are visible to potential buyers on four different channels?


2. The Hat Circle Facebook Shop

3. The Hat Circle Instagram Shop

4. Google Shopping

5. Etsy (if you opt for "Etsy Add-On" for a small fee)

Would you like to set up a shop and having a new stock list where there’s already existing customers who buy hats? Made up your mind? Then check out the full packages below and become part of the Circle today (subject for approval)! 

Join The Hat Circle Now!

Still not sure? Just remember we always one email away if you need any help or suggestions. You can contact us on

Master Circle

Are you a full-time milliner who has the skills and time to create hats like a master hatter but not enough time to promote your brand, drive traffic to your website, or target the right kind of customer? Are you looking for a new stockist where you can engage, sell, and grow internationally, and you always participate in the London Hat Week exhibitions? If you are looking to sell up to 50 hats, have direct communication with your customers, and sell your products on a platform who will do all the promotional work for your brand, then you belong to the “Master Circle”.

This membership has everything you’re looking for, a designer profile with direct links to your brand and social media handles, and a special feature where customers can directly message you to enquire about your products. In addition to all this, we will also list your hats on our Instagram and Facebook shops to maximise the sales. Your products will be featured in our newsletters and the "THC Style Edits". You will get 1 free place in the London Hat Week exhibition each year guaranteed (once you are approved to be a Master member). You will also get 1st priority bookings for London Hat Week events run by X Terrace and all other X Terrace events, plus free spaces for exhibition and summer pop-up shops and many more exclusive benefits, including a very special designer interview which will be featured in our “Inspiration” page for hundreds of hat lovers to get to hear your story and get to know your brand. Master Circle is all a milliner can dream of. 

Join now!

Crafter Circle

If you’ve been in the millinery industry for a short time or you are a part-time milliner and you love making hats but don’t love marketing side of business that much, this is the membership for you. Do you ever feel you struggle to find the right customers or the right place to sell? We have the right audience and a platform specially designed for hats and hat lovers, so let us strive on your behalf and do all the hard work while you continue to craft those beautiful hats for your customers. We will do all the promotional work for you, because we understand how difficult it is to juggle your time between crafting, promoting, and selling hats while taking care of your customer’s needs. With this membership, you will have your own designer profile with links to your social media handles and you can sell up to 15 of your own hats. Your hats will also be listed on our Instagram and Facebook shops for maximum sales. You will get priority bookings and discounts for X Terrace events such as the catwalk show, pop-up shop, and many more benefits! 

Join now!

Partner Circle

Do you always spend thousands on marketing and not get enough return? Are you struggling to drive traffic to your website or not selling enough products or services? Do you want to attract targeted customers in the millinery and fashion world? Be it hat hiring, subscriptions for hat blocks or any hat making materials, hat making courses, fashion and lifestyle products (bridal, occasion, couture, tailoring, footwear, accessories…), or hospitality experiences, event tickets, and subscription services - we can help you increase your audience and your sales!

There are endless benefits from The Hat Circle ‘Partner Circle’ package. We have the right audience and a platform specially designed for fashion lovers you are looking for. This package will open the door to welcome in your target audiences. The benefits continue with having your own brand profile on THC website, where you can sell your products and services be they physical or virtual. You can also get a discounted price on London Hat Week Exhibition shop and Hatmosphere summer pop-up shop retail space, have access to the discussion forum (coming soon) to talk to your clients or even receive direct messages from them, and have your brand featured on all our social media platforms. The benefits are countless.  

Join now!

Additional information

By joining The Hat Circle you agree to our terms & conditions for seller members.

HaTalk e-Magazine Subscription: upon joining THC, you will receive a code to enjoy 20% discount on a subscription to HaTalk e-Magazine. You will get access to all step-by-step millinery projects, hints and tips tutorials, and monthly issues of HATalk e-magazine, a digital publication for hat makers and enthusiasts loaded with great content. Also access the entire back issue library of over 160 issues of HATalk e-magazine. *THC are not responsible for the changes of service & policy of HaTalk. 

Sell on The Hat Circle: No sale, no commission. If products are sold, commission to THC is 25 - 35% (depending on your choice of membership) of the sale price minus card fees. *THC reserve the right to make changes to the policies at any time and all changes will be posted here. We will notify you of the changes by posting a notice on our Sell page or by email. You are responsible for reviewing the changes which we make. Your continued use of our Sell page constitutes your acceptance of the updated policy. Our Services might from time to time, contain links to external sites or resources which are operated by third parties. We have no control over the content and privacy practices of such sites or resources. You are advised to review the policies of these sites or resources. 

Product Image Clipping Service: Your membership packages include a certain number of free image clipping. Additional image require clipping will be billed at £2+VAT per image, minimum order 20 images. Photos of hats should be taken against a plain background or be professionally staged. For the best display, the image should be cropped so that it is square (max size 1024 x 1024 pixels, less than 5 mb). If the first image (the cover image) does not meet the requirements it will be clipped by us to remove the background. 

Products Featured on THC: Once a year for Crafter membership, 3 times a year for Master membership, these will be arranged by the featuring programme.  

Designer Feature on THC Social Media Channels: Master membership milliners will be featured in 1 post on Instagram, Facebook, Twitter, and LinkedIn THC pages. 

London Hat Week Exhibition Entry: 1 hat free entry per year for Master membership only. The usual application process and deadlines apply, subject to curator's approval.

LHW Exhibition Pop-Up Shop Space: 1 space half price for Master membership & Partner membership only, subject to availability. Commissions apply, please refer to LHW exhibition milliner information page.

London Pop-Up Shop Complimentary Space: 1st priority booking, one free small space for Master membership. 2nd priority booking, one small space free for Crafter membership & Partner Membership. Minimum booking of 8 spaces (in 2020). Commissions apply, please refer to X Terrace Hatmosphere milliner information page for full T&C. 2nd priority booking is not a guarantee of admission, subject to availability. 

LHW Exhibition Fashion Show: 1st priority booking and 10% discount for Master membership. 2nd priority booking and 5% discount for Crafter membership & Partner membership. The usual application process applies, subject to curator's approval. 2nd priority booking are not a guarantee of admission, subject to availability.

Discount for Other X Terrace Events: Other selected events offered by THC and X Terrace. For example, exhibitions, shows, fairs, and other events.

Feature in Our Newsletter: Only available for Master members. Master members will have the opportunity to be featured in THC newsletter once a year. This will include an image and text excerpt in the style of our editorial articles.

Fashion Events Listing: Submitted events have the opportunity to be featured on THC. Selected (not all) events will be featured on THC social media accounts, subject to availability and approval. Master member can list up to 10 events per year, Crafter and Partner can list up to 3 events per year. Subject to admin approval on suitability (wedding, craft fair, shopping, exhibition, talk, and other events).

Designer Interview Feature: Only available for Master members, once per year. We will produce 300-600 words of text about you and your brand. The article will include a minimum of 3 hyperlinks to drive traffic to your products for sale on THC. Keywords and contributor information at the end of the article. Remains published for one year. Your video may be embedded in body of article. Must contain reference to sponsored article (or similar wording). We will SEO the article to your keywords and publish on THC Home page (when first posted) as well as include in relevant category.

Discount on Other Services: Other selected services offered by THC and X Terrace. For example, photoshoots, graphic design, styling.